Creativity Inc. is a leading designer, marketer and distributor of arts and crafts products. It sells its proprietary designs and brands, plus commodity products primarily to national craft chains and mass merchandisers, and to a lesser extent, independent craft retailers. Westrim Crafts, the predecessor to Creativity Inc.was started in the early 1950’s providing trimmings and notions for the costumes in the movie industry. In the early 1970’s WTC started selling products to craft retailers. Creativity Inc., in its present form, was established in 2002 as an organization incorporating several unique branded, wholesale distribution companies in the crafts sector. Since that time the focus has been on selective acquisitions, growing the business, and bolstering its ability to serve mass market retailers.

Today, the Company’s products encompass five major categories: Basic Crafting, Beading, Organization, Paper Crafting and Scrapbooking. These products are sold under 5 major identifiable company names: Autumn Leaves, Blue Moon Beads, Crop In Style, DMD and Westrim Crafts. With nearly 500 employees and multiple warehousing locations, we are one of the top 5 suppliers to the craft market.

Creativity Inc. products address the consumers need to express themselves and bring crafters dreams to reality by providing the materials to give life to their ideas and imagination. Craft customers are becoming increasingly more sophisticated, in search of stylish, fashionable and trendy products which turn crafters into artists.

This powerful collaboration of five market leaders, passion about the craft business, customer service, quality and being an industry leader ensures that retailers are always in stock with the right product at the right time.